UMANG

UMANG

My recent projects

Smart Farming

My recent projects

Smart Farming

My recent projects

Smart Farming

Man Side View

Category

Category

Category

Agriculture

Agriculture

Agriculture

My Role

My Role

My Role

User Research

User Research

User Research

UI/UX design

UI/UX design

UI/UX design

Prototyping

Prototyping

Prototyping

Timeline

Timeline

Timeline

April 2022 - Sep 2022

April 2022 - Sep 2022

April 2022 - Sep 2022

Project Overview

Project Overview

Project Overview

Kisaan app is about to connect farmers directly with sellers, bypassing third-party intermediaries, through an online platform. This approach seeks to increase farmers' incomes in India by addressing key challenges such as supply chain fragmentation, transportation issues, and middlemen exploitation.

Kisaan app is about to connect farmers directly with sellers, bypassing third-party intermediaries, through an online platform. This approach seeks to increase farmers' incomes in India by addressing key challenges such as supply chain fragmentation, transportation issues, and middlemen exploitation.

Kisaan app is about to connect farmers directly with sellers, bypassing third-party intermediaries, through an online platform. This approach seeks to increase farmers' incomes in India by addressing key challenges such as supply chain fragmentation, transportation issues, and middlemen exploitation.

The platform will enhance transparency and efficiency, enabling farmers to sell their products at fair prices and ensuring quality checks. By leveraging new technology.

The platform will enhance transparency and efficiency, enabling farmers to sell their products at fair prices and ensuring quality checks. By leveraging new technology.

The platform will enhance transparency and efficiency, enabling farmers to sell their products at fair prices and ensuring quality checks. By leveraging new technology.

Deliverables

Deliverables

Deliverables

UI/UX

UI/UX

UI/UX

Color palate

Color palate

Color palate

Iconography

Iconography

Iconography

Interaction

Interaction

Interaction

Style guide

Style guide

Style guide

Plateform

Plateform

Mobile app

Mobile app

Mobile app

Problem Statement

Problem Statement

Problem Statement

Indian farmers face low profits due to middlemen, poor market access, and a fragmented supply chain. Beyond selling produce, they struggle with challenges like unreliable transportation, lack of soil testing, difficulty accessing quality fertilizers, and hiring skilled labor. Without a unified digital platform, managing these tasks becomes costly and inefficient. There's a clear need for an all-in-one solution to streamline farming operations and connect farmers directly with buyers and essential services.

Indian farmers face low profits due to middlemen, poor market access, and a fragmented supply chain. Beyond selling produce, they struggle with challenges like unreliable transportation, lack of soil testing, difficulty accessing quality fertilizers, and hiring skilled labor. Without a unified digital platform, managing these tasks becomes costly and inefficient. There's a clear need for an all-in-one solution to streamline farming operations and connect farmers directly with buyers and essential services.

Indian farmers face low profits due to middlemen, poor market access, and a fragmented supply chain. Beyond selling produce, they struggle with challenges like unreliable transportation, lack of soil testing, difficulty accessing quality fertilizers, and hiring skilled labor. Without a unified digital platform, managing these tasks becomes costly and inefficient. There's a clear need for an all-in-one solution to streamline farming operations and connect farmers directly with buyers and essential services.

These issues lead to increased costs, inefficiencies, and lower crop yields. There is a critical need for a digital solution that empowers farmers with direct market access, smart tools, and support services — all in one place.

These issues lead to increased costs, inefficiencies, and lower crop yields. There is a critical need for a digital solution that empowers farmers with direct market access, smart tools, and support services — all in one place.

These issues lead to increased costs, inefficiencies, and lower crop yields. There is a critical need for a digital solution that empowers farmers with direct market access, smart tools, and support services — all in one place.

Process

What i did

What i did

What i did

1.

1.

1.

User Research & Analysis

User Research & Analysis

User Research & Analysis

2.

2.

2.

Information Architecture & User Flow

Information Architecture & User Flow

Information Architecture & User Flow

3.

3.

3.

Wireframing & Prototyping

Wireframing & Prototyping

Wireframing & Prototyping

4.

4.

4.

Visual Design

Visual Design

Visual Design

5.

5.

5.

Interaction Design

Interaction Design

Interaction Design

6.

6.

6.

Usability Testing

Usability Testing

Usability Testing

7.

7.

7.

Handoff to Developers

Handoff to Developers

Handoff to Developers

Process

{01} —User Research & Analysis

{01} —User Research & Analysis

User interviews & surveys

User interviews & surveys

User interviews & surveys

User Personas

User Personas

User Personas

Conducted interviews with small and Young and experience and also mid-scale farmers to understand daily challenges in selling crops, accessing fertilizers, and managing labor.

Conducted interviews with small and Young and experience and also mid-scale farmers to understand daily challenges in selling crops, accessing fertilizers, and managing labor.

Conducted interviews with small and Young and experience and also mid-scale farmers to understand daily challenges in selling crops, accessing fertilizers, and managing labor.

Ran surveys in regional languages to gather insights on farmers’ comfort with mobile apps, pricing issues, and support needs. Here is the Insights from empathy map

Ran surveys in regional languages to gather insights on farmers’ comfort with mobile apps, pricing issues, and support needs. Here is the Insights from empathy map

Insight from empathy map

Insight from empathy map

User Personas

User Personas

Competitor analysis

Competitor analysis

Process

{01} —User Research & Analysis

{02} —Information architecture & User flow

User flow

To ensure a smooth user experience, we structured the platform around key user goals like selling produce, booking transport, purchasing fertilizers, and accessing support. A clear and minimal information architecture was developed to reduce cognitive load, especially for first-time digital users.

We created user flows for both farmers and buyers, mapping out each step from login to transaction completion. This helped us prioritize features and design intuitive navigation paths that align with real-world farming tasks.

{03} —Wireframing & prototyping

{03} —Wireframing & prototyping

Sketching

Sketching

Sketching

Low-fi wireframes

Low-fi wireframes

Low-fi wireframes

We created initial wireframe sketches to map out the structure and key features of the Kisaan App. These low-fidelity layouts helped us visualize user journeys — from listing farm produce to booking transport or purchasing fertilizers.

We created initial wireframe sketches to map out the structure and key features of the Kisaan App. These low-fidelity layouts helped us visualize user journeys — from listing farm produce to booking transport or purchasing fertilizers.

We created initial wireframe sketches to map out the structure and key features of the Kisaan App. These low-fidelity layouts helped us visualize user journeys — from listing farm produce to booking transport or purchasing fertilizers.

This early planning allowed us to identify usability issues, improve screen flow, and make key design decisions before moving into high-fidelity designs.

This early planning allowed us to identify usability issues, improve screen flow, and make key design decisions before moving into high-fidelity designs.

Process

{03} —Wireframing & prototyping

{04} —Visual design

{04} —Visual design

Color palate

Color palate

Color palate

Typography

Typography

Typography

UI components

UI components

UI components

Iconography

Iconography

Iconography

Grids & Proximity

Grids & Proximity

Grids & Proximity

The visual identity of the Kisaan App was designed to reflect trust, simplicity, and a deep connection to agriculture. We used a natural color palette inspired by soil, crops, and sky tones to create a sense of familiarity for rural users.

The visual identity of the Kisaan App was designed to reflect trust, simplicity, and a deep connection to agriculture. We used a natural color palette inspired by soil, crops, and sky tones to create a sense of familiarity for rural users.

The visual identity of the Kisaan App was designed to reflect trust, simplicity, and a deep connection to agriculture. We used a natural color palette inspired by soil, crops, and sky tones to create a sense of familiarity for rural users.

Rounded icons, clean typography, and minimal layouts ensured readability across all screen sizes, especially for first-time smartphone users. The overall design focused on clarity and comfort, supporting a smooth and approachable experience for farmers.

Rounded icons, clean typography, and minimal layouts ensured readability across all screen sizes, especially for first-time smartphone users. The overall design focused on clarity and comfort, supporting a smooth and approachable experience for farmers.

Spacing & Margins

Consistent spacing and margins are crucial to creating a balanced layout that enhances usability and visual appeal. This thoughtful use of grids and proximity ensures that elements are organized, allowing users to feel consistency across the application.

Woman with laptop

Design approach

My design approach for the Smart Farming App centered around creating a solution that is both user-friendly and deeply functional for farmers with varying levels of tech familiarity. I followed a user-centered design process, starting with sketching of screen and gradually refining them into high-fidelity prototypes using Figma.

Accessibility, simplicity, and clarity guided every design decision. I also incorporated iterative testing and feedback loops throughout the process to validate usability and align the final solution with real-world farming needs.

Woman with laptop
Woman with laptop
Woman with laptop

{04} —Interaction design

{04} —Interaction design

Spacing & Margins

Consistent spacing and margins are crucial to creating a balanced layout that enhances usability and visual appeal. This thoughtful use of grids and proximity ensures that elements are organized, allowing users to feel consistency across the application.

Woman with laptop
Woman with laptop

Spacing & Margins

Consistent spacing and margins are crucial to creating a balanced layout that enhances usability and visual appeal. This thoughtful use of grids and proximity ensures that elements are organized, allowing users to feel consistency across the application.

Woman with laptop
Woman with laptop

{06} —Usability testing & feedback

{06} —Usability testing & feedback

Testing

Testing

Testing

Feedback

Feedback

Feedback

We conducted remote usability testing sessions with farmers and agri-sellers using interactive prototypes in local languages. Through guided tasks and observation, we identified key issues such as unclear navigation icons, difficulty in booking transport, and confusion during product uploads.

We conducted remote usability testing sessions with farmers and agri-sellers using interactive prototypes in local languages. Through guided tasks and observation, we identified key issues such as unclear navigation icons, difficulty in booking transport, and confusion during product uploads.

We conducted remote usability testing sessions with farmers and agri-sellers using interactive prototypes in local languages. Through guided tasks and observation, we identified key issues such as unclear navigation icons, difficulty in booking transport, and confusion during product uploads.

Based on this feedback, we simplified the interface, added visual cues, and streamlined the selling flow. Iterative testing helped ensure the app remained intuitive and accessible to users with varying levels of digital literacy.

Based on this feedback, we simplified the interface, added visual cues, and streamlined the selling flow. Iterative testing helped ensure the app remained intuitive and accessible to users with varying levels of digital literacy.

{06} —Usability testing & feedback

{07} —Outcome & learnings

{07} —Outcome & learnings

This project helped create a more inclusive and practical solution for farmers by simplifying access to markets, tools, and essential services through a unified platform. The final design received positive feedback for its clarity, ease of use, and language accessibility. As a designer, I learned the importance of deeply understanding user context — especially when designing for non-digital-first users — and how small design choices can have a big impact on usability and trust.

This project helped create a more inclusive and practical solution for farmers by simplifying access to markets, tools, and essential services through a unified platform. The final design received positive feedback for its clarity, ease of use, and language accessibility. As a designer, I learned the importance of deeply understanding user context — especially when designing for non-digital-first users — and how small design choices can have a big impact on usability and trust.

This project helped create a more inclusive and practical solution for farmers by simplifying access to markets, tools, and essential services through a unified platform. The final design received positive feedback for its clarity, ease of use, and language accessibility. As a designer, I learned the importance of deeply understanding user context — especially when designing for non-digital-first users — and how small design choices can have a big impact on usability and trust.

{07} —Outcome & learnings

Latest projects

Latest projects

Latest projects

Some of my other projects

Some of my
other projects

{

Mobile app

}

Wedding
planner

Wedding
planner

UI/UX design | Interaction

{

Web design

}

TDH - Digital Marketing

TDH - Digital Marketing

UI/UX | Prototyping

{

Web design

}

Edjet - Online education

Edjet - Online education

UI/UX

{06} — Contact me

Let's talk.

We're excited to work with you! Please share your details & we'll get back in 2-3 hours.

Let’s create something amazing together!

Team Lead

at uv.dezigns®

Whatsapp

Ask directly

Have a project in mind?

Your Name*

E-mail*

Message*

{06} — Contact me

Let's talk.

We're excited to work with you! Please share your details & we'll get back in 2-3 hours.

Let’s create something amazing together!

Team Lead

at uv.dezigns®

Whatsapp

Ask directly

Have a project in mind?

Your Name*

E-mail*

Message*

{06} — Contact me

Let's talk.

We're excited to work with you! Please share your details & we'll get back in 2-3 hours.

Let’s create something amazing together!

Team Lead

at uv.dezigns®

Whatsapp

Ask directly

Have a project in mind?

Your Name*

E-mail*

Message*

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